Prescriptives

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Prescriptives

Prescriptives is an American cosmetics brand and part of the Estee Lauder family of companies. Founded in 1979, the brand distinguished itself in the world of color cosmetics by offering products with custom color-blending options, suitable for a wide variety of skin tones. The company offered a service called "color-printing" that helped customers find the color family and foundation cosmetic color that best complimented their skin tone.Prescriptives entered the fragrance world in 1987 with its first perfume, Calyx, signed by Sophia Grojsman. The cheerful fruity floral blend was a forerunner of the fruity-floral fragrance trend that took hold in the late 20th century, and remains a best-selling fragrance with women of all ages. Prescriptives offered a special limited edition called Calyx Sheer Exhilaration in 2009. A few other fragrances were introduced in the line as well, but none has matched the enduring popularity of Calyx.Estee Lauder Companies shocked the cosmetics world in 2009 when it announced the closure of the Prescriptives line, after 30 years. Long-time customers lamented the loss of their favorite products and colors. An extensive email and letter-writing campaign took place, and after more than 25,000 emails and contacts with more than 180,000 loyal customers, the Prescriptives brand was salvaged in 2011 and the color cosmetics are available exclusively online. The Calyx fragrance is the only Prescriptives scent currently available, via the website and at select cosmetics counters.

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